Understanding search-friendly design is critical to making your website fresh, relevant, and enticing — and results in higher rankings on the search engines. After all, search engines evaluate metrics too. If your site performs well — with bragging rights such as low bounce rates, high conversion rates, strong keyword strategies and more — the search engines will put your site at the top of their referral list.
Here are the basic fundamentals you need to know for search-friendly design:
1. Live up to expectations.
When browsing a website, users have expectations of where things should be located. What’s more, visitors don’t read — they scan. Whatever the goal of the web page — to keep the audience engaged, or, convert them through a contact request — the design must optimize on an intuitive layout.